Case Study: British Airlines
Format APA
Academic Level: phd
Volume of 500 – 550 words (2 pages)
Assignment type : Case Study
Description
The case is focused on change within British Airways. In reviewing the case study on British Airways it is important to consider the full 10 year period described in the case study (1980-1990). British Airways transformed itself from an organization of inefficiencies into a customer focused and financially healthy organization. As you reflect on the transformative power of change in almost every area of the company and the overall change in company culture; respond to the following prompts within the overall narrative as you prepare your case study response paper for this assignment:
• How was the accompanying reading, “Re-Energizing the Mature Organization,” germane to the case on British Airways?
• What was life like at the “old” British airways? What was difficult about making change?
• What were the critical factors in the successful transformation?
• How did they transform themselves? (e.g. key steps and sequence, risks)
• What would you have done differently?
