General Environmental Analysis
Hints:
A. Again, one or more bridging paragraph(s) needed here (i.e., before section title 3.1.1).
B. Read the documents in zip file “DOC_016_Knowledge_Base_for_part_1”. The documents
will give you some clues on what factors in each segment could have impact on our
industry and/or relevant industries. Also refer to the sample report for some hints.
C. The key conclusion of 3.1 should be about how the focal industries are going to change
in response to the predicted changes of the factors you proposed. The structure of your
analysis for each segment should be:
a. A few sentences about what factors, in each segment, that may have significant
impact on our industry and related industries.
b. For each segment (i.e., 3.1.1, 3.1.2, …), please analyze in the following sequence:
i. Identify the factors that could have significant impact on our focal
industry (directly or indirectly). Use a few sentences briefly describe
them;
ii. For each factor use 1-2 paragraphs discussing general relationship
between the factor and our focal industry (and related industries) based
on historical data/information,
iii. Investigate the trend of the factor (e.g., increasing/decreasing,
more/less important, etc.) in near future; and
iv. Propose the expected resulting change of our focal industry.
c. Please start your analysis on those factors using “the first factor in this segment
is….”, “the second factor…” to make your analysis logical and organized.
D. The unit of the whole Section 3.1 should be industry!!! Do NOT talk about firm level
analysis such as “demographic factors of Waste Management Inc is…”
E. Length suggestion for whole section 3.1: at least ten pages (APA writing style)
