in 8-10 slides The SBJ Presentation will involve introducing and sharing a feature story or article from SportsBusiness Journal (SBJ) of your choice that is related to sport licensing or sport strategic alliances. I have included an example and must include speaker notes
must include the following elements:
- Provide a description of the article in some detail (select the main theme and summarize key points)
- Comment on how the article relates to sport licensing/strategic alliances. Be specific about what elements of the article relate to sport licensing/strategic alliances as covered in the course.
- Express your point of view on some aspect of what the article is about. For example, If the article was on the NFL licensing media rights to a particular company, you might choose to take a position. Is the license deal good for the NFL or the other company? Why? Why not? Are there any other business issues that might arise as a result of the deal? Think this through and state it clearly.
