Business plan
Subject:Business
Volume: 5 pages
Type: business plan
Format: APA
Research
The research is to be extensive and much more inclusive than a simple Internet search. Independent evaluations, such as primary market research and secondary market research through newspaper articles, trade magazine reports, or investment analyses are essential. Please include a list of references cited at the end of the report, and cite the sources of information in APA format throughout the text.
Feasibility Plan Format
The Feasibility Plan should be five to seven single-spaced typed pages, not including references. Please avoid writing in the first person in your report (meaning do not use “I”).
Feasibility Plan Outline: Social Business
Executive Summary: The executive summary should provide an overview of the business and should outline and describe key points and issues.
Social Need: This section provides information related to the social challenge you plan to address and should include the following elements:
• Overview of social problem
• Root causes of problem
• Barriers – challenges to making progress in addressing the problem
• Social value proposition
• Program logic model
• Social impact evaluation method
Business Description: This section should provide a description of the business or idea, and should incorporate the following elements:
• Summary of overall strategic direction and business model
• Description of product or service offered
• How the business objectives will help to solve the social need above
Industry Analysis: This section should provide a description and analysis of (i) the industry in which the company will be operating, (ii) the target market, and (iii) the company’s major competitors. The section should incorporate descriptions and analyses of the following elements:
• Industry size
• Analysis of major competitors
• Overall trends and industry outlook
• Target market and consumer demographics, including market niche in which the company will operate
• The company’s competitive advantages and their likely impacts on its success
Management Plan: This section should provide a description of the proposed organizational structure of the company and the ways in which the company will be managed. The description should incorporate the following elements:
• Form of Ownership (Links to an external site.)Links to an external site. and reasons for choice of ownership form
• Organizational structure/chart
• Qualifications, experience, expertise, and roles of members of the management team
• Other stakeholders (e.g., Board of Directors, Advisory Boards, etc.)
• Professional service firms providing management support (e.g., accounting, customer service, legal counsel, etc.)
Marketing Plan: This section should provide a description of the ways in which the company will market its good or service. The description should incorporate the following elements:
• Overall marketing strategy
• Marketing mix (Consider: Product, Pricing, Place, Promotion, Advertising, Distribution Channels, Media Usage, Public Relations, Web/Social Media Presence, etc.)
• Marketing plan budget
• Target customer analysis
o To include primary market research ex.
Financial Plan: This section should provide a description and analysis of both the initial and ongoing financing and financial management of the company. The section should incorporate descriptions and analyses of the following elements:
• Possible sources of initial financing
• 3-year Pro-Forma Income Statements (Links to an external site.)Links to an external site.
• Break-even analysis
Optional sections to consider
Growth Plan: Describe how your business will change over time (e.g., increased demand, new products, new markets).
• What new products, services, locations, and/or markets will you pursue in the future?
• What additional personnel and funds will be required for this expansion?
• How will you pay for this growth?
• What are the markets of the future?
Contingency Plan: Describe potential problems and risks and explain how you will deal with them.
• What will you do if your sales projections are too low or manufacturing costs too high?
• What if competition reduces your market share?
• What are the liability issues that could affect the business?
• What if your start-up plans are delayed?
