ignature Assignment: Modified SWOT Analysis PART 1
Company Amazon
Successful businesses regularly analyze their processes to ensure they are operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.
Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1,050-word modified SWOT analysis that includes the following:
· An introduction with a detailed description of the company
· A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
· An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
· Financial, physical, or human resources
· Access to natural resources, trademarks, patents, or copyrights
· Current processes (employee programs or software systems)
· An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
· Market trends (new products or technology advancements)
· Economic trends (local and/or global)
· Demographics
· Regulations (political, environmental, or economic)
· Conclusion with an evaluation of how the company has retained its competitive advantage
Please follow the Grading Rubric Guide
GRADING RUBRIC: Introduction & Company description, SWOT Analysis diagram, Internal Factors evaluation, External factors evaluation, Conclusion & Competitive advantage evaluation, Mechanics & Grammar and Information Literacy.
Signature Assignment: Strategic Analysis PART 2
In the above assignment, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
Select and research a company that is having financial difficulties or is on the brink of bankruptcy.
Review “ Where Can I Find a Company’s Annual Report and Its SEC Filings? ” from Investopedia.
You can also access specific information about a variety of businesses in the University Library by searching the following databases:
· University Library > Databases > B > Business Source Complete
· University Library > Databases > E > EDGAR
· University Library > Databases > P > Plunkett Research Online
Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:
· Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
· Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
· Create a plan to implement the strategies you selected.
Signature Assignment: Strategic Plan PART 3
Assignment Content
Top of Form
Throughout this course, you have been using different analysis strategies to determine best practices for developing your business plan. It is time to develop a strategic plan that will help you determine where your business is now, where you want to take it, and how you will get there. Your strategic plan will help you implement and manage the strategic direction of your company. Additionally, you will communicate the direction of your company to stakeholders.
Develop a strategic plan for the company you selected at the beginning of your MBA program and share it with stakeholders. COCA COLA
Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:
· An introduction with mission and vision statements
· Core values, ethics, and social responsibility principles
· Analysis of the company’s:
· Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
· External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
· An evaluation of the internal and external environment’s impact on achieving the company strategy
· Create a strategic objective for the company.
· Create short- and long-term goals for achieving the company’s strategic plan.
· Determine methods for collecting data and measuring the success of the strategic plan.
Include APA-formatted in-text citations and a reference page no plagiarism please
Cite at least 3 peer-reviewed documents. Note: You may include your textbook as 1 of the sources.
