Topic:Etsy
Subject:Management
Volume: 3 pages
Style: MLA
Type: Case study
Description
You are to turn in/submit a written write up for these cases in which you answer the questions that appear at the end of the syllabus (Q&A format). These answers must be professionally done (typed, 1” margins, 11 or 12 font, double spaced, etc.).
Etsy—Required for everyone
1. 1. What are the major elements of Etsy’s competitive strategy in e-commerce? How well do the pieces fit together? Is the strategy evolving?
2. Explain the competitive pressures facing the online marketplace for handcrafted goods industry. What does a five-forces analysis reveal about the nature and strength of the competitive pressures facing Etsy? Which of the five forces is the strongest? Which of the five forces is weakest?
3. What strategic issues confront Etsy in 2015? What market or internal circumstances should most concern Chad Dickerson and the company’s senior leadership team?
4. What recommendations would you make to Etsy to address the strategic issues confronting it in 2016 inorder to sustain its impressive growth in revenues and achieve profitability?
